Advertising - The Art of Persuasion

What makes advertising effective? Is it because humans innately want what they don't have? Maybe we don't know what we want until we're shown it. The power of persuasion is an art, and that art has created the world of advertising. We live in it, breathe it, almost without even realizing it these days. But it is effective. Vivid displays coupled with a splash of wit and engaging content can create an ad that moves its audience to jump off the couch and run to the store, credit card in hand. This art has many different sides, twists, and turns, but they all lead the consumer, the market to knowing what they should want and have.